Tailoring your messages to your audience is common sense, and examples are always helpful to show why this is so. Research published in Psychological Science used five different advertisements and surveyed 324 people on which advertisement they found most persuasive. The research found that the preferred advertisement cohered to respondents’ own personality and motives.
Source: http://ow.ly/cWUWP
Maximise Persuasiveness: Maximise Variety
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