Do you go into Google to try and find where your website ranks against different terms? This can be a painful experience where most of us would give up or lose track. Fortunately tools are available to help track how your key terms are performing over time, so you can decide how well new SEO efforts are going and where you need to re-energise existing pages. Rankerizer is one of many such tools that helps you stay on top of your website’s search engine rankings.
What does Rankerizer do?
Rankerizer tracks the Google, Bing and Yahoo search ranking for search terms for any website you want. It is a free and powerful tool which can be used to check if the changes you make to your site are increasing your site’s rankings. You can use Google Analytics to identify terms used to find you site and then use Rankerizer to track where you are ranking on those particular terms. You can also use it to track those same terms for your competitors’ websites. Rankerizer also can be used to monitor the number of backlinks and display your PageRank for your particular webpages. When setting up Rankerizer be sure to change the country so that the data given is relevant to you.
As Google’s results are becoming more and more personalized, Rankerizer’s results can vary more between tests. This does not mean it is an irrelevant tool, just take the results as suggestions rather than gospel. Use it to see trends and to see if your optimization efforts are making a large scale difference i.e. from not ranking at all in one month to suddenly ranking number 23.
There are other services available; however this one is free, very easy to use and provides good data.
Rankerizer main screen. In this example we just See Google Search Rankings. It also shows other search influencing factors such as Backlinks and PageRank
Saving Externally - If you’re the type that prefers to have things saved in spread sheets in your own format, exporting to excel is straightforward. This way you can also compare results to other reports.
Choosing Keywords – Make sure you have all the keywords associated with recent, ongoing and upcoming page changes being made to your site. It’s good to come back to choosing keywords every month or so to make sure you are keeping up to date with how your efforts are working. Be sure to revise your keyword skills with our Trends and Keywords article.
o Go to the Rankerizer site (or a similar free tracking tool) and install
o Add your site’s details and change the settings and frequency
o Add keywords you would like to improve on and track
o Regularly check how things are going!
For Psych and HR
If you’ve recently removed areas of your website, be sure to still keep tracking previous terms that you used to use. They may come in handy again, but you also want to be sure that if you no longer offer a particular service that it stops ranking highly or risk misleading your users. On the other hand, when you create new areas and pages, be sure to make it a habit that associated keywords are being tracked!
We hope these SEO guides have been helpful in building your online presence! Up next we will be looking into Google Analytics which gives priceless insights into your website traffic and can also be used in conjunction with these SEO guides. If you’d like to continue building your SEO strength, be sure to speak to us to discuss where we may assist, call 03 9670 0590 or email firstname.lastname@example.org.