Do you go into Google to try and find where your website ranks against different terms? This can be a painful experience where most of us would give up or lose track. Fortunately tools are available to help track how your key terms are performing over time, so you can decide how well new SEO efforts are going and where you need to re-energise existing pages. Rankerizer is one of many such tools that helps you stay on top of your website’s search engine rankings.

What does Rankerizer do?

Rankerizer tracks the Google, Bing and Yahoo search ranking for search terms for any website you want. It is a free and powerful tool which can be used to check if the changes you make to your site are increasing your site’s rankings. You can use Google Analytics to identify terms used to find you site and then use Rankerizer to track where you are ranking on those particular terms. You can also use it to track those same terms for your competitors’ websites. Rankerizer also can be used to monitor the number of backlinks and display your PageRank for your particular webpages. When setting up Rankerizer be sure to change the country so that the data given is relevant to you.

As Google’s results are becoming more and more personalized, Rankerizer’s results can vary more between tests. This does not mean it is an irrelevant tool, just take the results as suggestions rather than gospel. Use it to see trends and to see if your optimization efforts are making a large scale difference i.e. from not ranking at all in one month to suddenly ranking number 23.

There are other services available; however this one is free, very easy to use and provides good data.

  Rankerizer main screen. In this example we just See Google Search Rankings. It also shows other search influencing factors such as Backlinks and PageRank

Saving Externally - If you’re the type that prefers to have things saved in spread sheets in your own format, exporting to excel is straightforward. This way you can also compare results to other reports.

Choosing Keywords – Make sure you have all the keywords associated with recent, ongoing and upcoming page changes being made to your site. It’s good to come back to choosing keywords every month or so to make sure you are keeping up to date with how your efforts are working. Be sure to revise your keyword skills with our Trends and Keywords article.

To Do
o    Go to the Rankerizer site (or a similar free tracking tool) and install
o    Add your site’s details and change the settings and frequency
o    Add keywords you would like to improve on and track
o    Regularly check how things are going!

For Psych and HR
If you’ve recently removed areas of your website, be sure to still keep tracking previous terms that you used to use. They may come in handy again, but you also want to be sure that if you no longer offer a particular service that it stops ranking highly or risk misleading your users. On the other hand, when you create new areas and pages, be sure to make it a habit that associated keywords are being tracked!

We hope these SEO guides have been helpful in building your online presence!  Up next we will be looking into Google Analytics which gives priceless insights into your website traffic and can also be used in conjunction with these SEO guides. If you’d like to continue building your SEO strength, be sure to speak to us to discuss where we may assist, call 03 9670 0590 or email info@careerexchange.com.au.


The “team player” is a standard attribute sought after in countless jobs, as businesses seek workers who will be able to find harmony with workplace cultures and teams. But keeping a team engaged so that the team performs at a level above the individuals within it is a desired outcome; the work in finding people who will improve team performance starts long before the applications start coming in.
Excellence in team performance is the result of the entire employment lifecycle—from knowing the current workforce’s strengths and weaknesses, to role identification through the hiring process, and building better teams through the performance management strategy—focussing on the team as a form of ‘organism’, where structures, policies, procedures, and individuals are all separate components, like a tapestry where the individual pieces comprise the full picture. It requires the structures in an organisation, as well as the people who work within those structures, to work harmoniously, and to find ways to enhance teams’ motivations.
One of the myths prevalent with employers and the general community is the concept of a single characteristic or attribute that can be labelled, “team player”. Indeed, examples of job advertisements with the expression “must be a good team player” continue to appear, with applications and interviews vetted according to the idea that performance in a team in one organisation will effortlessly translate into performance in an entirely different team in another organisation. However, the reality is that team performance is the result of a myriad of characteristics and attributes of the entire team, rather than on each individual being a “team performer”.
Improving team performance involves hiring and retaining workers who will fulfil various roles, rather than a one-size-fits-all “teamster” stereotype. There are three key factors to consider when assessing team performance, and finding more people to join a particular team: first, current internal drivers such as strategic focus; second, current team structure; and third, the personality type of the potential new team member.

Utilising Complementary Skills in Teams - a Hypothetical Case Study

“A business needs to host a major event to launch an innovative new product into the market. Making a concept that will be memorable will take a big picture approach. Planning the event will need attention to detail. Contacting and hosting VIPs will require strong people skills. Keeping track of each step of the project, maintaining all the contracts and strict adherence to budgeting will require task-oriented attention to detail. It is envisaged that it will take five full-time equivalent staff to make the event happen by the deadline.”

Skills needed for this hypothetical include having a big-picture vision, the ability to be creative, being people-focussed with a pleasant light personality, and task-focussed with strong attention to detail. Many of these skills are contradictory and are unlikely to be present in the same people, but a team with complementary skills is more likely to succeed.

Human Resources Practitioners could approach teams as organisms that are constructed to achieve specific goals; where how they operate is the result of the components of their environment and individuals—indeed, an individual’s personality may be a poor fit for one team, yet may be ideal for another. For example, an individual who leads a team to explore ideas, consider various viewpoints, and select the best option in a collegiate style of leadership may be damaging to team survival in a field like the military or utility departments where trying to consider everyone’s opinion could lead to danger or losing a grasp on deadlines. An individual who is task-focussed and strong on attention to detail may provide a team lacking those skills with great success by maintaining the team’s records, checking contracts, keeping diaries and the like; yet in a team without a visionary, a group of such individuals may end up in ‘analysis paralysis’, keeping scrupulous records of their inaction and potentially miss out on opportunities to innovate.

While there is no simple checklist of personal attributes that point to success in teams, there is a model that can help leaders reflect on what needs to be present in successful teams. The “Big Five” model of teamwork helps to illustrate the key components that result in a successful team structure: team leadership, orientation, mutual performance monitoring, behaviour, and adaptability (Salas et al, 2009). Leadership can be a mix of traditional forms of leadership and collective leadership, where various team members share the leadership function on aspects of the team’s goals. Team orientation is an individual’s tendency to orient their behaviours and thinking to better align with the team. Mutual performance monitoring points to keeping pace with the rest of the team so that work proceeds consistently. Complementary to mutual performance monitoring, back-up behaviour is where team members help each other when their own work is up-to-date, so they take the time to help others on their team achieve their work.

Teamwork is about balance: what can help a team perform and succeed can also lead to failure. The more spectacular examples of this include groupthink, where a group’s attitude and approach becomes so similar and conformist that members of the group are unwilling or even unable to identify and assess opportunities and threats effectively. Mutual performance monitoring can help keep various tasks aligned but can also result in work proceeding more slowly than is necessary as team members all slow down to the slowest member’s work pace. Teamwork should result in every individual’s strengths building upon others’ into a higher quality outcome, but can also result in a “committee job” where the outcome reflects the lowest level of capability of the team on each aspect of the work. Teamwork can be highly effective but is not a guarantee of quality or productivity.

Psychological assessment tools such as the Team Builder or Team Contributor are often sought to assist in finding good matches for teams or identify where and how people can improve. To build a team with the aid of assessment tools it can help to keep the following in mind: all current team members should undertake the same assessment to identify individual strengths and then compare them for insight into a ‘bigger picture’, and that assessing under the assumption that there’s a single type of “best” team player may only result in damage to your team development strategy.