Thanks
to our ever-increasing reliance on digital technologies, it has never been
easier to implement feedback into organisational practice. Businesses are now well aware that
constructive feedback helps employees improve performance, decreases turnover, motivates
self-improvement, and builds trust.
Despite
this, 65% of employees say that they don’t receive
adequate feedback at work, and many employers say that they just don’t like
giving feedback at all.
While
in the past there was considerable lip service paid to its use, 360-degree
feedback systems have become an industry standard, with 90% of Fortune
500 companies using some variation of this approach. Psychological research1
has demonstrated that feedback received from multiple sources, like
supervisors, co-workers, and direct reports, has a significantly larger impact
on performance outcomes than supervisors alone. External stakeholders such as customers are an
extremely valuable addition to such internal resources.
360-degree
feedback has become an easy way create a wealth of information from employees that
can be compiled into a meaningful and comprehensive report. The process of 360 lends itself to offering numerous strengths
if effectively implemented, but also runs the risk of sizable downsides if not
utilised appropriately.
So,
what are the benefits? Why should every
organisation be investing more into 360-degree feedback processes?
1. More
Input Equals More Output
When
standard one-on-one performance reviews are conducted, employee performance
information is being given from a single angle. Despite the best intentions of managers, they
often only have part of the picture when it comes to employee performance. In contrast, 360-degree feedback draws from
not only supervisors, but peers, subordinates, others outside direct work
circles, and the employee themselves.
Each
source of feedback can consequently put their spin on strengths and areas for
development, which can be presented to the employee as trends. As this feedback is received from multiple
people and groups, employees are far more likely to take actions. This is because many employees believe 360 is
a more accurate, more reflective of performance, and more validating than
feedback from a supervisor alone.
2. Unconscious
Biases are Mitigated
360-degree
feedback reduces the risks of discrimination. When feedback is drawn from a range of
individuals across functions and levels, unconscious biases due to race, age,
gender, or perceived slights are mitigated. Common cognitive biases such as the halo/horns
effect (one negative or positive aspect of performance clouds overall
performance appraisal) are also reduced. In the 21st century diversity and
inclusion have become extremely important factors in the workplace. Reinforcing
these behaviours across departments and processes like 360 makes clear to both employees
and consumers your organisation’s stance on equality.
3. Workplace
Relationships become Stronger
A
flattening of organisational structures, and an increased pace of delivery, in
part due to digital disruption, has predicated a need for employees to spend
more time in interdisciplinary teams. In
this dynamic, maintaining and strengthening positive workplace relationships is
vital to sustain a competitive advantage. 360-degree feedback helps team members learn how to work more effectively
together. Employees understand that
their colleagues will be involved in the feedback process and are therefore
more accountable to each other. Teams
that use the 360 processes tend to therefore communicate more effectively and
have stronger connections.
4. Reviews
are Both Up-Down, and Down-Up
The
360 Review is conducted by everyone –
this means that when it’s time for management to be reviewed, their own
employees can also input, with a decreased risk of repercussions. This breaks down any hierarchical work structures
that may exist and unifies the relationship between employers and employees. An equal and balanced workplace has proven to
be extremely beneficial, especially for the younger workforce. In organisations where employees received
regular feedback and could input into manager actions, turnover rates reduced
by as much as 15%.
5. There
is No Reason Not to Follow Up
HR
managers that work in delivering employee feedback have a comprehensive means
of ensuring effective behaviour change in the workplace. The wealth of knowledge provided by the
360-degree process gives clear areas of development for employees to pursue,
and data to use when the employee isn’t taking the advice to heart. The 360-process lends itself to the modern,
continuous learning style of development, as it can be easily revisited. Taking time out each quarter to conduct 360s,
or even just a pulse survey, can quickly ascertain if employees are working
towards their goals. The comprehensive
nature of 360s allows an employee to see what everyone wants them to change and
gives them the ammunition and drive to do so.
We
at Psych Press acknowledge that people will still have concerns about how to
best implement this feedback, thus we have created a streamlined system to
conduct the assessments. Psych Press’
360 Performance Review puts every facet of the system in one place, and
automatically compiles all the information to save time for you and your
employees. We would be very happy to chat about whether the 360 review, or one
of our other services, is right for your organisation.
Want more psychology and business news?
Visit www.blog.psychpress.com.au to read on
Featured Service
360-Degree Feedback
We’ve noticed that typically
organisations have a wealth of data about their customers, competitors, and
market trends that they use to optimise their operations. However, it is surprising how little data they
have on their most valuable asset, their
people. At Psych Press, our
organisational psychologists have utilised their backgrounds in human-centred
design to develop an advanced 360-degree system which can be set up for you
your company within just a couple of minutes.